An event represents any interaction from website or mobile app with custom defined properties.
Events transform raw user actions into actionable data points, capturing everything from simple page views to complex multi-step conversions across web and mobile platforms.
Key types of marketing events
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Page/Screen Views: Track which content users visit and how they navigate through digital experiences
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E-commerce Events: Purchase completions, add-to-cart actions, checkout steps, payment selections, and refund requests
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Engagement Events: Button clicks, form submissions, video plays, scroll depth, file downloads, and social shares
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Custom Business Events: Lead submissions, account registrations, subscription upgrades, feature usage, and app-specific milestones
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System Events: App launches, session starts/ends, crashes, errors, and performance metrics
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Revenue Events: Any user action connected to monetary value like in-app purchases, subscription renewals, or ad impressions
FAQ: Events
What is an event in analytics?
An event is any user interaction or system occurrence that you choose to track and measure. Common examples include page views, button clicks, form submissions, purchases, video plays, and app launches. Each event provides data about how users interact with your digital properties.
How many events should I track?
You can sen unlimited events to Hardal, but you should focus on events that directly relate to your business objectives. Also you can add any properties to the event as JSON with any key and value.
What's the difference between events and conversions?
Events are any tracked user actions, while conversions are specific events that represent valuable business outcomes. All conversions are events, but not all events are conversions. A page view is an event; a purchase completion is both an event and a conversion.