Glossary

Understand every concept behind first-party data, server-side tracking, and privacy-first measurement. From data cookieless collection to marketing activation, a complete A–Z guide for modern marketers and analytics teams.

E

  • Event

    Every user interactions send via server-to-server, capturing first-party data in cookieless from website or mobile app

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S

  • Server-to-Server (S2S)

    Direct server-to-server communication method for sending event and tracking data between systems without requiring client-side SDKs or browser-based code execution

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